From day one, Zappos has been more than just a retailer—they’re a brand rooted in joy, inclusivity, and legendary customer service. I led the look and feel for a digital refresh that ensured the Zappos online experience didn’t just function well, but that it fully embodied the brand’s values. Every touchpoint was reimagined to feel seamless, expressive, and customer-first—capturing the spirit of a brand that’s always put people at the center. Drawing inspiration from fashion catalogs and editorial lookbooks, the visual system embraced a more curated, story-driven approach—allowing Zappos to mix and match diverse styles and sensibilities with clarity and cohesion. The goal was to make shopping feel easy, intuitive and engaging, transforming the site into a space as welcoming as the Zappos culture.

A key challenge was translating Zappos’ vast inventory into a browsing experience that felt personal, accessible, and easy to navigate. My team built a flexible, cohesive design system that encouraged exploration without overwhelming the user—making space for every style, size, and price point. Accessibility wasn’t a constraint, but a core creative principle, ensuring more people could engage with the brand on their terms. The result was a refreshed, reinvigorated experience that brought Zappos’ warmth and playfulness to life, turning its customer-first ethos into a joyful digital journey.